Objectives:
Build trial and awareness for Jamba Juice Smoothies. Reinforce health and fitness messaging for Jamba Juice in a grassroots setting.
Solution:
Through its association with Nike and local running tune-ups for the San Francisco Women’s Marathon, Jamba Juice activated a sampling tent at local tune-up runs throughout the San Francisco area. TES Staff was enlisted to assist with the set-up and tear-down of each event and to assist in the distribution of free Jamba Juice Smoothies and nutritious Breads/Muffins to participants after each tune-up run. TES staff interacted with consumers on-site, reinforced the healthy attributes of Jamba Juice products with the target market and answered consumer questions regarding Jamba Juice locations, ingredients and nutritional benefits.
Results:
Activated at 10 events in the San Francisco & Danville markets, providing over 5,800 samples through the grassroots events.
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